Miscellaneous UX/UI and Brand/Visual Design

Cox Media (Dashboard for Small Business Owners to Assess Media Campaigns)

While freelancing with creative agency Tallwave, I was asked to create a media campaign dashboard proof of concept for Cox Media, a paid media client of the agency, as part of an upsell effort for product design services. I was given the following requirements:

Users should be able to view a list of their existing and past media campaigns they’ve run for their business, as well as the ability to drill down and view more detailed metrics on a specific campaign
Users must have the contact information of their organization’s Cox Media representative viewable at all times

The detailed metrics you see on the individual campaign page come from conversations I had with the agency’s paid media and SEO specialists on what metrics a user might like to track. While I was given the Cox Media color and typography guidelines to work with, all components and patterns were created from scratch over a 4-day period.

Fortune 100 Financial Services Company (Events Tab of Card Representative Dashboard)

While working with Tallwave, I was also asked to briefly step in for a designer working on the agency’s account for a Fortune 100 financial services company (name legally withheld). The client’s ask was to set up the events tab of their card account manager dashboard, used by customer service representatives to help card members that purchased travel tickets on a company card find events at their destinations. This involved creating a new solution in an existing product/UI shell with components pulled from an enterprise design system

ALTR Docs Site

ALTR is a Data SaaS product that provides insights into data usage, centralized data governance, proactive data security, and reduced infrastructure complexity for users to spend less time on data lake cleanup and data integrity assurance. It connects to existing applications that clients have through API calls. I was asked to create a documentation portal housed within ALTR’s marketing website to provide content and instructions for developers integrating ALTR into their products. The goal was to provide this content and the interactions of the site such that users could easily digest the content and use it in an actionable manner.

Below are the low-fi UX wireframes I created to be handed off to a web/visual designer, who ended up building the site in a custom instance on ReadMe. The site can be viewed at docs.altr.com

Brandpulse.io Product Design

Brandpulse is a SaaS product that is designed to support and inform digital marketers within the Amazon ecosystem. This service acquires customer data from Amazon, monitors & creates product discount codes, and analyzes the success of marketing campaigns in converting discounts into sales and Amazon reviews.

I was responsible for creating the application’s information architecture, brand’s style guide, and user research and interface design for a handful of the application’s micro-services.

LeaveLogic (HR SaaS application - Employee Experience)

LeaveLogic is a comprehensive leave planning solution that allows the HR departments of organizations, as well as organization employees to easily navigate the complexities of leave by setting up a LeavePlan for employees based on the type of leave and length of leave they’re taking that educates employees on which benefits they’re legally entitled to, and for how long.

I designed for the employee experience, including the landing page, the onboarding process where the user answers preliminary questions related to their leave of absence, and the LeavePlan dashboard that gives users a snapshot of the benefits they’re eligible for against their leave timeline. This project involved incorporating a color scheme from a recent organizational rebrand, developing a new design system, and extensive user research.

Sherpa Collective Website

Between July 2019 and June 2020 I co-founded and ran an offshore software design and development agency called Sherpa Collective, with the goal of providing early and medium stage startups with offshore resources in UX/UI design and software development in order to help them scale quickly and accomplish their business expansion goals.

As co-founder and creative director I was responsible for account management for clients needing creative services, as well as the brand, visual, and UI designer for all print and digital design needs, including the website pages below

Nestwork.co Logo and iOS app

Nestwork was a network of independent co-working spaces that allowed users to book short-term rentals at other member spaces i.e. WeWork for the little guys. Nestwork hired me to design a native iOS app for booking space rentals and to create a clean yet warm and inviting brand.

The co-founders of Surge, LLC previously provided amenities to co-working spaces and small startups, but chose to alter their name, business model, and provided services. After they shared their new vision with me, I began thinking of themes and ideas that would incorporate the community feeling they sought. The word “nest” came to mind, and after some refinement, Nestwork was created.

Nestwork wanted their app to allow members of their network to search for co-working spaces nearby them, view details of each individual space, book space rentals with credits, and purchase credits if their balance was insufficient.

I designed the app in a flat, minimalist manner that would allow members to quickly book space rentals without getting distracted by non-essential elements.

OpenStax Online Textbook Reading Experience

OpenStax is an education tech company owned and operated by Rice University that publishes high-quality, peer-reviewed, openly licensed college textbooks that are absolutely free online and low cost in print. They also operate an online education platform that gives students and instructors the tools they need for a successful academic experience.

I designed early iterations of their online textbook reading experience - aimed at providing students with easy to navigate content and note-taking functionality, as well as for instructors to easily assign classwork and distribute grades.

Alternascript Landing Pages

Alternascript is a health and wellness company that sells plant-based supplements designed to optimize the human mind and body. They offer products that help with energy & cognitive function, memory support, sleep support, probiotics, and hydration.

I designed landing pages to increase conversion for two supplements: Optimind, and RestUp (now called Optimind Sleep). Rates for both increased around 3%.

Like what you see or want to chat? Please contact me.

raj@rssdesign.org